The Data + Math Mission

Video consumption today is fragmented across a multitude of platforms and viewing modes, making it difficult to place and measure marketing messages effectively.

We have a very simple formula:

Data + Math = Better Marketing Outcomes

Data + Math = More Valuable Audiences

Data + Math = Deeper Understanding

Data + Math = Results

Our mission is to use data and science to link advertising exposure to real world customers and results, providing new measures, unique insights and actionable intelligence.

The Team

John Hoctor - CEO

John is the co-founder and CEO of Data+Math. Previously, John served as the SVP and GM of Rovi’s Analytics business following the 2013 acquisition of IntegralReach. John was the CEO and co-founder of IntegralReach, which developed the first audience based sell-side system for TV. Under John’s leadership, IntegralReach’s analytics solutions were deployed by several major US cable and broadcast networks.

Prior to IntegralReach, John lead sales and business development for Microsoft’s TV advertising business following the 2008 acquisition of Navic Networks. Prior to the Microsoft acquisition, John served as the VP of Business Development and Marketing for Navic Networks. Navic Networks focused on developing advanced advertising and set-top data collection solutions for the TV industry.

John holds an SM and SB in Mechanical Engineering from MIT.


Matthew Emans - CTO

Matthew is the co-founder and CTO of Data+Math where he is responsible for our engineering, data science and product functions. Matthew co-founded Data+Math with more than 15 years of experience in the development and launch of innovative advanced advertising and data driven products for media. Most recently, Matthew was CTO and co-founder of IntegralReach, where he developed the first audience based sell-side system for TV. IntegralReach was acquired by ROVI (now TiVo) in 2013, becoming Rovi Analytics.

Previously, Matthew was VP of Product Management for Navic Networks (acquired by Microsoft in 2008), where, as the leader of product, research and development groups, Matthew lead the development of Navic’s caching protocols, distributed ad management solutions and set-top data processing.

Throughout his career, Matthew has succeeded by applying solid engineering principles to deliver innovative and successful products to market. Matthew holds a BS in Mechanical Engineering and Materials Science from Harvard College.